Cat LeBlancHow far can you take your business?

It’s an important question to ask yourself, especially if you have big goals for your business.

If you think about it, there are health coaches that make $30k a year and are happy with that; there are those that make $100k a year and are pretty damn pleased with themselves (and so they should be!). And then there are the people who go on to create empires helping thousands of people find better health.

Whether you want to be the health coach next door, the more ‘out there’ health coach with more people reading your blog, or you want to be the next Kris Carr depends on three big factors, because if you think about it, the result that they are all selling IS THE SAME.

Let me make a little caveat here: obviously this depends on having a solid business model, that should go without saying, but let’s say you have a proven business concept, meaning other people have made money doing what you do. How far can you go with this baby?

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Cat LeBlancI am a very practical person. I find not much gets done without practicality and I generally look before I leap in most things.

I like to have a plan. And a back up plan.

But I’m also a dreamer.

Does that surprise you?

In my experience, people get very practical about business. And I am one of them! But in order to be a successful business owner, you also have to be a dreamer. You have to be both.

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Cat LeBlancThey say that starting a business is like going through intense therapy; it brings up all your issues and personal stuff that you have to work through in order to make things work.
I see this all the time with my clients (and myself!) and one of the most common places it shows up is in our confidence.
Clients tell me that they’re afraid to post their blogs or mention their opt-in offer on social media because they’re afraid it’s not good enough, or they don’t want to come across as too salesy, and I can totally relate. When I was just getting started, I found my first blogs excruciating. I thought they were so bad! But actually looking back they are totally fine.
You are always going to be your own worst critic, and the first steps are always the hardest, but actually doing them is what makes or breaks your business, so you’ve got to dig deep and find the confidence to take action.

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Cat LeBlancYou’ve only got 7 seconds to make a first impression – and that’s in person! I’d imagine it’s even less online.

So how do you stand out in a crowded marketplace, when you’re vying for people’s attention in a multi-tasking world?

One of the first and best ways to make a great first impression online is to understand the importance of great design.

In fact, in my opinion, great design that’s built on a strong foundation can be one of the biggest things that can make or break a brand new business.  Here’s why.

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Cat LeBlancIn my work, I get to talk to so many people who know they want to be an entrepreneur. They know they want to do something, but they aren’t totally sure what that something might look like.

At times, they really do know what they want to do, but they aren’t giving themselves permission to do it.

I see a lot of people who really want to be a coach of some kind, but they haven’t been able to say yes to it yet, because they’re afraid they don’t have the qualifications or experience. Then others are totally gung-ho and ready to start promoting themselves as a coach but they have yet to build any expertise in their chosen area.

So let’s address the elephant in the room: Can you be a coach if you haven’t done it yourself?

The answer? It comes down to what exactly you mean by the term ‘coach’.

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