Cat LeBlancThey say that starting a business is like going through intense therapy; it brings up all your issues and personal stuff that you have to work through in order to make things work.
I see this all the time with my clients (and myself!) and one of the most common places it shows up is in our confidence.
Clients tell me that they’re afraid to post their blogs or mention their opt-in offer on social media because they’re afraid it’s not good enough, or they don’t want to come across as too salesy, and I can totally relate. When I was just getting started, I found my first blogs excruciating. I thought they were so bad! But actually looking back they are totally fine.
You are always going to be your own worst critic, and the first steps are always the hardest, but actually doing them is what makes or breaks your business, so you’ve got to dig deep and find the confidence to take action.

Read More

Cat LeBlancI don’t hide the fact that I worked damn hard to build this business – hard and smart that is. But there’s always room for optimisation. Knowing what I know now, I probably could have done it in half the time, but as they say, everyone has 20:20 vision in hindsight. While I do think you have to put the effort in to start off with to get the right momentum (money loves speed) you shouldn’t be killing yourself.

For me personally, if my income isn’t secure I can’t relax, and that is what drove to me work harder than perhaps I should have. The good news is that for the past few weeks, I’ve been working hard… at not working so hard!

Read More

Cat LeBlancAre you ambitious? Do you want to be?

While I was on my trip home recently, I heard from a couple of women that ambition is a dirty word. They mentioned that women are reading things like Lean In to work on speaking up, being heard, and recognizing that ambition is a good thing.

This was kind of strange to me! It could be that I was away from English speaking culture for a decade and I missed the memo, but I always believed that ambition is good – and I felt like there was something wrong with me that I am not especially ambitious! At least at work.

It’s a question that’s dogged the corporate world for decades, seen as perhaps one of the reasons that there aren’t as many female CEOs and executives. But are women naturally less ambitious than men? Not necessarily. A recent study showed that executive women actually have more ambition to reach the next level in their workplaces.

So if we’re not naturally less ambitious, maybe it’s something else.  Maybe we are ambitious about different things.

Read More

Cat LeBlancBusting out of your business comfort zone is one of those buzz words that people use a lot, but that ultimately ends up not meaning very much. It gets diluted by the many lists of tips on how to break free from that comfort zone, but there are very few examples of what it actually looks like.

Well, I can tell you what it looks like from experience: It looks messy.

Read More

Cat LeBlancIn my business, I have no competition.

A bold statement? Yes it is.  There are certainly other business strategists, probably other coaches who specialise in idea generation and the business startup phase like I do.

But none of them is my competition.

Want to know why?

Read More