Cat LeBlancA decade ago, registering your name as a .com was considered a “vanity URL” – but not any more! Many business owners are using their names for their website addresses and even the name of their business. But many of my clients who are just starting out have a hard time deciding whether to use their own name or a unique brand name for their business.

One of the biggest issues I see that my clients may not even recognise, is the emotional weight of the decision. Some are afraid of owning their “fame” and using their own name; they feel more comfortable hiding a bit behind a business name. Others are more comfortable using their name because it means it’s just them, and they’re afraid of being seen as a bigger business.

We’ll talk about how to decide on your own name in a moment, but here’s a quick tip: if your name is available as a url and you are wondering whether or not to buy it stop what you are doing right now. Get your credit card and and buy it immediately. Really, now. I’ll wait here while you do that.

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You may have noticed this, but when you are starting a big project EVERYONE and his dog has an opinion! EVERYONE.

So who do you listen to? Everyone has your best interests at heart but ask yourself this – what is their opinion based on?

In this video we’ll talk about whose advice you should be listening to.

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Cat LeBlancEvery great athlete has a trainer. Every musician has a teacher. And every coach… Has a coach!

I’m always surprised when coaches don’t want to talk about who influenced them along their journey, or worse – don’t believe they need a coach themselves! I’m proud of my continuing education as a business owner — and I love to share the teachers that have had the most impact on me.

If you run in certain circles online, you will already know that the launch of this year’s round of BSchool has been going on, and it seems like just about everyone is an affiliate for the program and recommends it. Well, I’m not an affiliate for any of these wonderful people, but I do highly recommend them, and I want to share the biggest lessons I’ve gotten from working with each of them.

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Have you ever made a mistake in your business? We all have!

But what makes some people able to keep rolling past a mistake, while others get stuck? I think it’s an essential skill every business owner must have, and I’ll tell you what it is in this video.

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One of the first questions a new business owner should be asking herself is, what’s the quickest way I can earn money in this business? Luckily, the quickest way to your first paying client is also the best for your business, and in this video, I’ll show you why.

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