Start Your Business
The Truth About Starting a Lifestyle Business
A lot of people market the idea that you can have a business that makes money while you sleep. And then they show pictures of gorgeous beaches, women with perfect pedicures in fluffy spa robes, or fancy expensive cars.
It’s a very attractive prospect – I mean, who doesn’t want that?
But running a business isn’t all lazing around on the beach.
I also wake up to Paypal notifications – but it doesn’t mean I don’t do any work!
Not quite as glamourous, right?
Is it Too Late to Start a Business?
I got a really interesting question the other day — someone asked me how to know if it was too late for her to start a business?
Well, the short answer is: IT’S NOT! I don’t believe it’s ever too late to start a new chapter in your life. Whether you’re 30 or 60, if you’ve got the idea, the drive, and the energy, I say go for it!
The media tends to focus on child geniuses — the kid who starts a billion dollar company from his dorm room, that sort of thing — because it’s interesting and UNUSUAL. Loads more people come to their big success later in life. In fact, the average age for someone to start one of the top companies in the world is 35 — not 19.
Why an MLM Might Not Cure Your Entrepreneurial Itch
It sounds so great at first. Just $99 gets you everything you need to start your own business! It’s already got a proven track record with customers, and it’s much easier than starting your own business from scratch.
I’m talking, of course, about multi-level marketing, and I can see why it might seem appealing to some people looking to quit the rat race and do their own thing. But, I hate to be the bearer of bad news but, getting involved in a multi-level-marketing company or starting a franchise is unlikely to cure that entrepreneurial itch.
Here’s why:
Brand Name Problems: Should You Use Your Name or a Brand for Your Business?
A decade ago, registering your name as a .com was considered a “vanity URL” – but not any more! Many business owners are using their names for their website addresses and even the name of their business. But many of my clients who are just starting out have a hard time deciding whether to use their own name or a unique brand name for their business.
One of the biggest issues I see that my clients may not even recognise, is the emotional weight of the decision. Some are afraid of owning their “fame” and using their own name; they feel more comfortable hiding a bit behind a business name. Others are more comfortable using their name because it means it’s just them, and they’re afraid of being seen as a bigger business.
We’ll talk about how to decide on your own name in a moment, but here’s a quick tip: if your name is available as a url and you are wondering whether or not to buy it stop what you are doing right now. Get your credit card and and buy it immediately. Really, now. I’ll wait here while you do that.
The Quickest And Best Way To Start Earning Money In A New Business
One of the first questions a new business owner should be asking herself is, what’s the quickest way I can earn money in this business? Luckily, the quickest way to your first paying client is also the best for your business, and in this video, I’ll show you why.