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Episode 27 – How To Get Out Of Preparation Into Action

So first let’s address the elephant in the room:

The elephant in the room is that preparing is usually a great idea!

Have you ever done badly at something because you hadn’t prepared enough? I know I have.

You were likely also chastised for not preparing for things as a kid.

Preparing is the grown-up way of not screwing things up – right?!

Yes, and no.

Preparing is useful for specific events for a limited period of preparation time.

  • Preparing for a race is a good idea.
  • Preparing for a speech is a good idea.
  • Preparing before starting a new diet is a good idea.

Here you are preparing for something that you’ve likely set a date on and in reality there is only a limited amount of preparation you can do.

Here’s why preparing to be a business owner is different

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Episode 25 – How Much Do Successful Entrepreneurs Actually Work?

I love these episodes where we go behind the scenes and look at – what does really go on? What exactly does it look like, what are people actually doing?

I find this quite fascinating actually because I want to know as well as wanting to share it with you.

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Episode 23 – How To Set Your Pricing

This is a super juicy topic and one that gets people really riled up and is something that can feel very personal.

The reason it feels personal is because it’s putting a value on your time and current skill level.

So it IS a personal decision, but before we get to how to set your pricing I want to explain that it’s not a representation of your intrinsic worth.

What do I mean by that?

I mean your pricing is a representation of your current skill level as an entrepreneur right now.

It has nothing to do with how good a person you are or your worth as a human being. So just because you might charge more or less than someone else that just reflects your current stage and type of business, not YOU as a multifaceted human being and your personal worth.

So when you hear the “charge what you are worth!” rhetoric remember to separate the two.

Okay, so how should you set your pricing?

Pricing is affected by four things:

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Episode 19 – What will people pay for? (It’s Just 7 Things)

When you’re starting out a business or looking to add a new offering to what you already have it can seem pretty confusing. You start to ask yourself an extremely important question – what do people pay for?

While we buy many thousands of different things, I looked for some stats on this and I found on a minimalist blog that the average American home has 300,000 things in it, there are actually relatively few underlying reasons for buying anything.

This is because fundamentally we are all humans with the same set of core needs.

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