Choose Your Business Idea
Choosing A Niche – Why Narrowing It Down Actually Opens Up Your Options
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Episode 36 – Choosing A Niche – Why Narrowing It Down Opens Up Your Options
Are you finding it hard to choose your business niche?
Many people thinking of starting a business find it difficult to decide on something to specialize in.
This can be a sticking point for YEARS.
They hear they should pick a niche, but when it comes to the moment where they have to choose JUST ONE, they have a really hard time.
Why is that?
6 Simple Steps If You Can’t Decide On Your Business Idea
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Episode 21 – Six Simple Steps If You Can’t Decide On Your Business Idea
If you’re stuck choosing your business idea you are likely experiencing one of these three situations:
- You have no business ideas or feel that none of the ones you have had really suit you.
- You have one business idea but you aren’t entirely sure if it will work, or if you personally would be able to start it. You may never have started a business before. We all start somewhere.
- You have two or more business ideas and you’d really love to do them all and you need to know how to choose between them.
It can be incredibly difficult to decide on a business idea as it can feel like everything is riding on the decision.
I see this in many of the clients I work with. They can get paralyzed for years not being able to pick an idea and move forward.
Let’s unravel this and make sure you choose the right business idea for you.
Here’s how to decide on your business idea in six simple steps:
1. Write down your ideal working day
2. Release attachment to the perfect idea
3. Check your ideas for profitability and personal fit
4. Start narrowing down your choices
5. Give yourself permission
6. Start. Meaning start testing…
Let’s look at each step in detail so you know what to do and why.
Why You Don’t Need An Original Business Idea To Start A Successful Business
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Episode 34 – Why You Don’t Need An Original Business Idea To Start A Successful Business
Most people believe you have to have a unique, completely original business idea to have a chance at success in business. But in the real world most successful businesses are far from unique, or even original. What they’ve actually done is taken a proven idea and given it a different twist.
So let’s look at this.
Where does the idea that we have to be original come from and why is it not true?
Why we think we need an original business idea
How Niched Is Too Niched?
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Episode 22 – How Niched Is Too Niched?
You’ve probably heard you need to choose a niche right?
And the smaller the niche the better right? Well, not necessarily.
It depends on the kind of business you are trying to start and how big you want to grow.
Most of my clients are starting coaching, consulting or service-based location-independent businesses. See Episode 4 – The Best Business Model For New Online Entrepreneur for why I consider these the best options to start with. The short answer though, is more money sooner and lower risk.
So they want to be niched enough to stand out but don’t want to be so niched that it is hard to find clients.
How To Decide Whether You Want A Business or Career Change with Katy Flatau
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In this episode of Your Business Your Rules (YBYR15) I invite Katy Flatau, a career strategy coach in to talk about the big question people ask themselves when they realise they aren’t happy with their current career trajectory – do I want to start a business or do I want to change career?
In the episode, we talk about what to consider when making this decision, and how to really tell which of the many available options is right for you.
Katy website can be found here.