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Category Archives: Choose Your Business Idea

How To Choose A Niche If You Love Having Lots Of Projects

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Episode 50 – How To Choose A Niche If You Love Working On Lots Of Projects

You will almost certainly have heard you need to choose a niche.

This can make new entrepreneurs feel apprehensive for a number of reasons.

First, people feel stressed because if they are choosing one thing there is pressure to make the ‘right’ decision.

Then, if you are someone who doesn’t naturally focus on one project, it can make you feel like you are going against your own nature to pick something and stick with it.

Let’s dive into how to how it all works.

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The Real Reasons Why You Are Stuck Choosing Your Business Idea

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Episode 42 – The Real Reasons Why You Are Stuck Choosing Your Business Idea

Everybody goes through a process when they are choosing a business idea. They do research, go over options, narrow the choices down and make a decision.

This is not what I’m talking about, what I’m talking about is if you’ve been stuck on this for a long time unable to make a decision, meaning months if not longer.

If that’s you, you may think the reason you’re in a holding pattern is one thing, when actually it’s something else, maybe not, but let’s be open to exploring this.
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How To Choose Your Business Idea Without Stressing Out

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Episode 38 – How To Choose Your Business Idea Without Stressing Out

Choosing a business idea is often a source of stress for people:

What if I get it wrong?

What if it doesn’t generate money?

What if I don’t like it?

What if I build it and it doesn’t work?

Here’s how to avoid all these issues when making a decision on your business idea. This is the first part of the business building process if you want to learn more about what to do after deciding, go to episode 16, why what you need is not a business plan.

Okay, so how do you build freedom into making a choice, which by definition means, not choosing other things?

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Choosing A Niche – Why Narrowing It Down Actually Opens Up Your Options

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Episode 36 – Choosing A Niche – Why Narrowing It Down Opens Up Your Options

Cat TravelingAre you finding it hard to choose your business niche?

Many people thinking of starting a business find it difficult to decide on something to specialize in.

This can be a sticking point for YEARS.

They hear they should pick a niche, but when it comes to the moment where they have to choose JUST ONE, they have a really hard time.

Why is that?

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Why You Don’t Need An Original Business Idea To Start A Business

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Episode 34 – Why You Don’t Need An Original Business Idea To Be Successful

Today we are talking about the fact that most people believe you have to have a unique, completely original idea to be a success in business.

First of all, let’s look at why we believe this and then let’s look at the real evidence stacked against it that shows us, that actually it isn’t true.

Why we think we need an original business idea

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How To Decide Whether You Want A Business or Career Change with Katy Flatau

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In this episode of Your Business Your Rules (YBYR15) I invite Katy Flatau, a career strategy coach in to talk about the big question people ask themselves when they realise they aren’t happy with their current career trajectory – do I want to start a business or do I want to change career?

In the episode, we talk about what to consider when making this decision, and how to really tell which of the many available options is right for you.

Katy website can be found here.