Cat LeBlancEvery story has a beginning, a middle, and an end.  And so does every business.

It’s perfectly natural that, just like everything else, a business has a lifespan. It might be a hundred years, or it might be just a few months.

So how do you know if your business is reaching its final act (and what do you do about it if it is??)

If something about your business isn’t working, it’s probably reaching a turning point.  In my experience, these turning points usually fall into one of three categories.

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Cat LeBlancAs an entrepreneur, we all have those months.

The big contract doesn’t come through, there were delays with the launch, you just didn’t have as many good leads this month – whatever it is, we all face those months when our income isn’t as high as we’d like it or need it to be, especially when we’re just starting out.

The only way to have a successful business in the long run is to have a solid strategy, BUT if you do need to earn some extra income in a particular month, there are tactics you can use to earn some extra money quickly.

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Cat LeBlancWhen people start a business they’re full of enthusiasm, they can’t wait to taste the sweet freedom of working for themselves. They know it’s hard work at the beginning and they want to see results.

So they knuckle down and try and get all the basics covered. Often working evenings, weekends etc.

A lot of new business owners are guilty of this. I know, I did the same myself and I see it all around me. The pressure to make it work is overwhelming when you’re just starting.

The problem with that is..

You run the risk of forgetting why you went into business in the first place!

There are many reasons to go into business but it’s likely that freedom is one of your big reasons.

So how do you find the balance?

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