Cat Le=BlancWhen starting a business it can seem like you need a million and one things to actually get started. Your big idea, startup cash, a funky name, business cards, an amazing website. The list goes on.

While those things are great (although you may not need all of them) what I have noticed in my business and in coaching others is one absolute stand out factor that contributes to whether or not a person succeeds.

So what is that factor?


The factor is belief. The belief that you can do it. The belief that you can overcome the hurdles and make it work.

So what is belief and what is it not?

Belief is about about giving yourself credit where credit’s due. It’s about trusting yourself and your abilities to make this dream of yours a reality.

It’s not about being arrogant, or pushy or in people’s faces with how great you think you are. And I’m also not suggesting you need to know everything already.

It’s about being quietly secure in the fact that you’ll be fine, no matter what this latest project throws at you.

Building a business is an epic undertaking and it’s not to be taken lightly. But think of all the things you have done in the past. How did you get where you are now?

It’s likely that you’ve already had lots of successes, you just aren’t thinking about them much, or you may be feeling overwhelmed by the challenges ahead. Give yourself credit! Seriously!

I hear a lot of talk of lack of self-belief out there, but this often comes from people with amazing accomplishments under their belt. Check out that resume! Look at all the people around you who care for you. If you can’t see it yourself get your friends to tell you. Seeing what you are capable of and believing that there’s more where that came from is super important. Don’t underestimate yourself!

Of course there will be challenges in starting your business but more than anything your attitude towards solving them will make the difference.

Why exactly is belief so important?

Let’s imagine you’re a health coach. You’ve done your training and created a website and you are ready to take on clients. Yet, nothing is happening..

If you are stuck in a mindset of ‘I’m not sure I have what it takes’  what are you likely to do? Give up. At the first hurdle.

If you believe you are a person that thinks ‘not what i hoped for but I can work this out’ and you recognise your previous achievements you don’t need to turn this into a personal failure.

You can sit down and figure out what’s happening. Is no one finding my website? Are people not liking my blog format? Is my blog awesome but sales page needs work? You can start investigating where to direct your energies because it’s not YOU that has failed in some final kind of way. This is part of many iterations of improving your business. And good for you for getting as far as you have already!

See the difference? I’m not suggesting this is easy. Just be mindful. It’s important to know the power of your thoughts.

Ultimately, if you don’t believe you can do it why should your customers?

What to do when (an inevitable, but temporary) crisis of self-belief hits!

What I like to do is sit down and list all the things I have done in the past that i feel proud of.

These include things that may not feel like accomplishments to others but they are a big deal to me.

I also have a weekly plan system where as part of planning my week I recognise what i accomplished last week.

If I finished a new webpage or signed a new client I write it in there to celebrate.

It makes a big difference to how I feel starting my week.

Then I see everything developing, step by step.

Business Idea Starter Kit