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Episode 38 – How To Choose Your Business Idea Without Stressing Out
Choosing a business idea is often a source of stress for people:
What if I get it wrong?
What if it doesn’t generate money?
What if I don’t like it?
What if I build it and it doesn’t work?
Here’s how to avoid all these issues when making a decision on your business idea. This is the first part of the business building process if you want to learn more about what to do after deciding, go to episode 16, why what you need is not a business plan.
Okay, so how do you build freedom into making a choice, which by definition means, not choosing other things?
I checked Facebook four times while writing this post.
Was I looking for something specific? Was I waiting for an important message?
Nope. It’s just what we do these days, isn’t it?!
But when you’re running a business – especially a side business – focus is incredibly important.
If you decide to take my advice (I think you should!) and start your amazing idea as a side business before you quit your full-time job, I can look into my crystal ball and tell you right now what your biggest challenge is going to be:
You’ve probably heard them before. At a party, in the break room at work, at happy hour… People everywhere daydreaming and saying, “I’d love to start my own business one day…”
Lots of people would love to start their own business. But, as I mentioned last week, loads fail – something like 80 percent!
What’s the difference? What do those successful 20 percent have that the others don’t – and how can you get it?
Has the thought of starting your own business crossed your mind?
If so, you wouldn’t be the first. But for many, the reality of starting a business still seems like a risky endeavour and the thought remains just that – a thought.
Pam Slim from Escape Cubicle Nation says people’s greatest fears about starting a business is that they’ll end up living in a van down the river, lose their home, their partner and all access to credit to name a few.
Basically the fear of losing everything they worked hard for.
What if I told you that starting a business does not have to be as risky as you probably imagine? The truth is most of our fears are unfounded because fear is really only a figment of our imagination. So there is no need to feel as worried as I look above in the photo ;-)