Episode 45 – 9 Ways To Turn Your Knowledge Into Marketable Products And Services
You’ve got a skill or talent of some kind that you want to turn into a business, but how exactly should you sell it?
In what form does it make sense and what are all the options for making it into something you can ask for money for?
I do have a recommendation for the best business model to start a business with, but here I want to explain all the ways that you can transfer value so you have some different ways to think about what makes sense for you.
Episode 23 – How To Set Your Pricing
This is a super juicy topic and one that gets people really riled up and is something that can feel very personal.
The reason it feels personal is because it’s putting a value on your time and current skill level.
So it IS a personal decision, but before we get to how to set your pricing I want to explain that it’s not a representation of your intrinsic worth.
What do I mean by that?
I mean your pricing is a representation of your current skill level as an entrepreneur right now.
It has nothing to do with how good a person you are or your worth as a human being. So just because you might charge more or less than someone else that just reflects your current stage and type of business, not YOU as a multifaceted human being and your personal worth.
So when you hear the “charge what you are worth!” rhetoric remember to separate the two.
Okay, so how should you set your pricing?
Pricing is affected by four things: