Episode 56 – Cookie Cutter Or Custom: What’s The Best Approach In Business?
What is a cookie-cutter approach?
We use the term cookie cutter to indicate each one is the same, like a guaranteed formula for something that works.
In baking it means all your cookies should come out the same shape.
In business, franchises are the most extreme example of this.
They take a proven business model that you can slot in to but you have to do everything exactly by the book.
Which appeals to you more: a tried-and-true method for accomplishing something; or a personalised, totally unique approach?
I actually think there’s a middle and better ground on this.
Episode 55 – Don’t Quit Your Day Job: Why Starting A Side Business May Be Your Secret To Success
You’ve had an incredible idea for a new business.
You’re pretty much obsessed.
You think about your new business day and night – in the shower, on the train, and yes, at work.
In fact, it’s such a fantastic idea that you’ve already started drafting your letter of resignation in your head…
…imagining the day you can waltz out those doors and get busy doing the work you are really meant to do…
But hold on there, let’s slow down a bit.
Satisfying though it might be, you don’t have to quit your current job to start a new business.
Some people balk at this idea.
It seems like double the work.
And where’s the fun of being an entrepreneur if you’re still clocking in at a JOB every day?
Other people are more cautious:
They could be be afraid to leave the stability of their full-time job and make the leap into being an entrepreneur.
You may be surprised to hear where I come down on this topic.
I think there’s no need to burn your bridges before you start.
Episode 54– Why I Don’t Believe In Inspiration Or Motivation
I don’t believe in inspiration. At least not in the way most people think about it. Nor do I believe in ‘getting motivated’.
I realize those are pretty strong statements. Especially given all the motivational speaking that goes on out there.
So why am I not a believer?
Let’s look at how most people use ‘inspiration’ or think about ‘motivation’.
Episode 53 – When To Quit Your Job To Go Full Time In Your Business
I get asked this a lot, especially by people at the beginning of the journey.
It’s because it’s what we all want – to not be held hostage by our employers and do whatever we want – yay!
So it’s fun to know when this time is coming.
But, it’s also not a great idea to quit too soon.
So let’s dive into when to leave your job and go full time in your business.
Episode 52 – What To Do When You Are Afraid To Promote Yourself
I see this a lot with the business owners I work with: they have a great idea that they are passionate about, but when it comes to promoting it – or even talking about it – they suddenly clam up and feel as shy as the new kid on the first day of school.
Or maybe they’re OK promoting their business, but they don’t want to be the face of it. No photos on their website, no personality behind their brand – and definitely no speaking engagements or other promotional opportunities!
If this sounds like you, don’t worry! That was me too when I started and it is still me to a certain extent.
Here are some ways of approaching promotion that I’ve discovered to boost your confidence and help you reframe why you are doing this in the first place.