Episode 56 – Cookie Cutter Or Custom: What’s The Best Approach In Business?
What is a cookie-cutter approach?
We use the term cookie cutter to indicate each one is the same, like a guaranteed formula for something that works.
In baking it means all your cookies should come out the same shape.
In business, franchises are the most extreme example of this.
They take a proven business model that you can slot in to but you have to do everything exactly by the book.
Which appeals to you more: a tried-and-true method for accomplishing something; or a personalised, totally unique approach?
I actually think there’s a middle and better ground on this.
Episode 44 – When Is The Right Time To Start Your Business
You don’t want to start at the wrong time and mess it up. You want to make sure you’re ready for this huge new stage in life.
But then you don’t want to waste time either.
We all learn at school it’s important to prepare, so which way is it? How prepared should you be?
Plus what if you have other stuff going on right now?
When should you start?
Episode 37 – How To Start Your Business
If you’re thinking of starting a business this year – great! You have probably already spent a lot of time thinking, researching, talking to people and preparing (although, hopefully not too much).
If you’re sure of your business idea – that’s wonderful! If not check out this article.
So assuming you’ve got your business idea, the one that is going to get you excited to get up in the morning and you know exactly what niche you are targeting, what’s next?
Episode 31 – What Kind Of Marketing Should You Do When?
I’m excited to talk about this, because, well it’s a question that people don’t realize they should be asking themselves and a lot of the time if their foundation is good, the reason they aren’t making money, in the beginning, is because of the kind of marketing they are doing.
Let’s dive in
Episode 28 – What do your clients need to feel to buy
First before we start, I have a request – if you listen to my podcast and get value from it I would really really really really appreciate if you could take 2 minutes and leave a review in iTunes or which ever podcast provider you use.
How do you do that? Most like in your podcast app on your phone go to Library, then click on Your Business, Your Rules, scroll right down to the bottom of the page and you’ll see an option to leave a review or if you are in the blog click the iTunes or Stitcher links below.
Thank you so so much. This makes a huge difference to getting my work in front of people who really need it.
Okay, on to episode 28 – What do your clients need to feel to buy?
Episode 26 – How To Hit Your Income Goals 3-10x Faster Using Profit Power
Right now Cat is about to share some kind of new fancy marketing technique right? WRONG! Ha ha ha.
But so you’ll actually believe me first I’m going to talk about what profit power looks like in your business and what it looks like if you don’t have it.
Then we’ll talk about what it is… And how to get it.
Episode 16 – Why what you need is not a business plan
The Two Extremes
In the world of entrepreneurship there is a very real belief that when you are starting an online business – you should either take the leap and learn to fly on the way down…
OR have a solid and detailed business plan and not do anything until you have that fully mapped out.
Talk about two extremes!
I believe the truth is a little different.
Episode 11 – How to hit $10k months Part 3.
So far we learned that getting to $10k months is a lot less about fancy marketing and flashy funnels than the Internet would have us believe.
It actually has a whole lot more to do with consistency and focused action than anything else.
It’s about maintaining focus over an extended period of time on what matters – your sales.
Plus having systems and mindset routines to support us in maintaining that focus.
In part 3 what I want to talk about is how much of an effect your environment has on all of us.