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Episode 58 – How To Come Up With A Business Idea In 6 Steps

Every year I help hundreds of people come up with their business idea as part of my role as a Business Strategist. It’s one of my favourite things to do.
Finding a business idea is the first step to a whole new life of adventure and income opportunities.

Some people struggle with choosing one of their many ideas if that’s you go to this article I wrote on deciding on your business idea.

But many more people have difficulty coming up with ideas in the first place. So let’s talk about creating business ideas.

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Cat LeBlancYou know you need a blog to support your online business.  It’s good for SEO, a great way for potential customers to learn about you, and a way to give back to your community.

But what the HELL are you supposed to blog about??

I see this problem come up with lots of new business owners: We start out strong, writing a few blog posts about what we know best, or even a few months of blog posts, and then we hit a wall.  We feel like we’ve talked about everything there is to talk about, or that we’re repeating ourselves.

And we’re supposed to keep doing this – FOREVER?!

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Cat LeBlancI am a very practical person. I find not much gets done without practicality and I generally look before I leap in most things.

I like to have a plan. And a back up plan.

But I’m also a dreamer.

Does that surprise you?

In my experience, people get very practical about business. And I am one of them! But in order to be a successful business owner, you also have to be a dreamer. You have to be both.

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Cat LeBlancThey say that starting a business is like going through intense therapy; it brings up all your issues and personal stuff that you have to work through in order to make things work.
I see this all the time with my clients (and myself!) and one of the most common places it shows up is in our confidence.
Clients tell me that they’re afraid to post their blogs or mention their opt-in offer on social media because they’re afraid it’s not good enough, or they don’t want to come across as too salesy, and I can totally relate. When I was just getting started, I found my first blogs excruciating. I thought they were so bad! But actually looking back they are totally fine.
You are always going to be your own worst critic, and the first steps are always the hardest, but actually doing them is what makes or breaks your business, so you’ve got to dig deep and find the confidence to take action.

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Cat LeBlancYou’ve only got 7 seconds to make a first impression – and that’s in person! I’d imagine it’s even less online.

So how do you stand out in a crowded marketplace, when you’re vying for people’s attention in a multi-tasking world?

One of the first and best ways to make a great first impression online is to understand the importance of great design.

In fact, in my opinion, great design that’s built on a strong foundation can be one of the biggest things that can make or break a brand new business.  Here’s why.

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