Does your entrepreneurial journey feel like a bit of a roller coaster?
It probably comes as no surprise that starting a business is rewarding, but it also involves a lot of hard work and effort. (It really is a marathon, not a sprint.)
You have to be in it for the long haul – which is why you need both mindset and strategy.
When you are in business or even thinking about starting you are constantly bombarded with what you ‘should’ be doing.
There’s always a latest fad whether it’s Facebook Live, Facebook Lead Ads or Instagram Stories. Then on top of that there’s all the classics that you probably feel you need to be doing too – building your email list, blogging, posting on your Facebook page etc etc.
It’s very easy to become overwhelmed even thinking about all that stuff let along actually doing it! So let me let you in on a big secret:
YOU DON’T NEED TO BE DOING ALL, LOTS OR EVEN 20% OF IT.
It’s time to spill the beans.
You may or may not know that when I started out on my entrepreneurial journey, I did exactly what I generally recommend people NOT to do: I quit my job with no business plan in place and no idea what business I was going to start.
I had savings to last me around a year so it wasn’t complete lunacy. I do like to take calculated risks.
I leaped before I looked
In my line of work, I hear so many sad stories about people who have a wonderful business idea (or several!) but have been sitting on them – sometimes for years! – because they are mired in fear, indecision, or something else is holding them back.
In fact, I hear these stories so often, I can break most of them down into one of five major mistakes I see people make when starting a business: