Episode 52 – What To Do When You Are Afraid To Promote Yourself
I see this a lot with the business owners I work with: they have a great idea that they are passionate about, but when it comes to promoting it – or even talking about it – they suddenly clam up and feel as shy as the new kid on the first day of school.
Or maybe they’re OK promoting their business, but they don’t want to be the face of it. No photos on their website, no personality behind their brand – and definitely no speaking engagements or other promotional opportunities!
If this sounds like you, don’t worry! That was me too when I started and it is still me to a certain extent.
Here are some ways of approaching promotion that I’ve discovered to boost your confidence and help you reframe why you are doing this in the first place.
Have you ever thought that the online world might just have become a little too… ‘online’?
Everyone wants (or thinks they want) to build these mega businesses and serve thousands.
All of course while they sip a fancy cocktail with an umbrella in it on a beach somewhere.
Passive income. That’s where it’s at.
Or is it?
I think it isn’t.
“I need to be more visible! I need to be on Facebook, Twitter, LinkedIn, Google+, Pinterest, YouTube, Tumblr, Instagram, what? You aren’t on Snapchat yet? Fail! Absolute fail!”
…says the voice inside our heads.
Sound familiar? At the beginning of my business I certainly had moments of panic about all the social media options and what to do about online visibility.
That is until I realised what is actually important.
So let’s dive in to what is important to see just how visible we need to be.
What’s the first thing that comes to mind when I say “online business”?
Is it working on your laptop by the pool? Taking your business on the road with you? Talking with clients on Skype or Zoom? Having a website for your business?
Does it sound exciting or does it sound ‘remote’? Does it sound like something that’s possible or interesting for you or does it sound like something you are not even sure you could make work for what you do?
Here’s the really great news I have for you:
The truth is that you can make your “online” business as “online” as you want it to be.
And that can be fully online, partly online or mainly offline with a website to support you.
It all depends on what you want.
Before I share the story and give you my tips on networking for introverts, or as I like to think of it – networking the authentic way – a quick disclaimer. I’m not an expert of introversion or networking, I can only speak about my own experience and what I do to build my network, make new business friends and grow my business.
The Urban Dictionary defines introvert as:
“A person who is energized by spending time alone… Contrary to popular belief, not all introverts are shy. Some may have great social lives and love talking to their friends but just need some time to be alone to “recharge” afterwards.”
My need to recharge has led to various moments in my life that my more extrovert friends find hard to understand – recently I left a friend’s hens night BEFORE the stripper arrived. No one could believe it.
I would love to share a picture of what I missed at this point but I don’t want to get my friend in trouble!
So what’s this about adventures in New York City?
Many of my clients and potential clients are thinking about getting into online business, but they have one major concern.
They are introverts and worry about putting themselves out there and what running an online business will involve.
A recent revelation in my personal life (see confession below) and a great deal of thought on the matter has led me to the conclusion that…
Online business is actually perfect for introverts!
That may seem counter intuitive from the outside. After all being in online business means an online presence, a website, being out there in front of people.
It could seem easier to have a job or start a bricks and mortar business.
However, I believe that online business is the best way for introverts to leverage their skills and talents and here’s why.