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Episode 63 – Start The Right Business – What You Need To Know To Start A Business That Fits Your Personality

My business mission is: to enable independence through entrepreneurship.

Meaning, to give people more freedom through helping them live, work and make money their way.

The best way to make money ‘your way’ is usually to build a business, otherwise, inevitably, someone else is going to have opinions on how things should be done.

And out goes your way!

Starting the right business doesn’t mean start any business you might like

Just because you are the boss it doesn’t mean you can make any business a fit.

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Episode 52 – What To Do When You Are Afraid To Promote Yourself

I see this a lot with the business owners I work with: they have a great idea that they are passionate about, but when it comes to promoting it – or even talking about it – they suddenly clam up and feel as shy as the new kid on the first day of school.

Or maybe they’re OK promoting their business, but they don’t want to be the face of it. No photos on their website, no personality behind their brand – and definitely no speaking engagements or other promotional opportunities!

If this sounds like you, don’t worry! That was me too when I started and it is still me to a certain extent.

Here are some ways of approaching promotion that I’ve discovered to boost your confidence and help you reframe why you are doing this in the first place.

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“I need to be more visible! I need to be on Facebook, Twitter, LinkedIn, Google+, Pinterest, YouTube, Tumblr, Instagram, what? You aren’t on Snapchat yet? Fail! Absolute fail!”


…says the voice inside our heads.

 

Sound familiar? At the beginning of my business I certainly had moments of panic about all the social media options and what to do about online visibility.

That is until I realised what is actually important.

So let’s dive in to what is important to see just how visible we need to be.

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What’s the first thing that comes to mind when I say “online business”?

Is it working on your laptop by the pool? Taking your business on the road with you? Talking with clients on Skype or Zoom? Having a website for your business?

Does it sound exciting or does it sound ‘remote’? Does it sound like something that’s possible or interesting for you or does it sound like something you are not even sure you could make work for what you do?

Here’s the really great news I have for you:

The truth is that you can make your “online” business as “online” as you want it to be.

And that can be fully online, partly online or mainly offline with a website to support you.

It all depends on what you want.

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