Meet the lovely Jade.

Jade & Event Head

Jade runs Event Head, a Melbourne based Boutique Event Management & Party Styling and Hire business.

Not only is she super-smart and business-savvy she is one of kindest, sweetest people I have ever met  :-)

I am thrilled to have Jade give the lowdown on her business idea and startup experience for the first Idea Spotlight!

So Jade, tell us what you were doing before you started your business…

Before Event Head I worked for an Australian cancer charity – The Warwick Foundation. I started as a volunteer and I won a competition for a grant, which then allowed me to go full-time. I became the general manager and built up the charity from being very small with minimal awareness to national level and an office with several staff. It was a very exciting but also stressful, busy time.

What made you think of starting your own business?

I think I always had entrepreneurial spirit. I didn’t always know what I wanted to do, I just trusted that over time the idea would come and grow.

Once I became pregnant I knew that I would want to be spending more time with my family so it was the right time to start.

How did you come up with your business idea?

At the Warwick Foundation I ran a lot of events. The events were all about trying to give people an experience, a memory. I loved the events. I loved being surrounded by family and friends and always doing something fun. And I enjoy the planning side too.

People often asked me to help them with their events. So over time it became obvious that this is where my speciality is – events and celebrations.

What have been your biggest challenges with starting Event Head and how did you overcome them?

The biggest challenges have been trying to balance having a newborn and a business and also the financial aspect of things being tight when starting a business.

Having support of my family and friends has really made all the difference.  Also having a partner who knows what I’m like and let’s me do what I want! We made the decision to give the business a year and see how it goes.

What have been your highlights as a business owner?

The major highlight has been realising that I can do it! When you start achieving things it’s such a high. Things are going really well. I had done events for other people but now I am doing it for myself (and my clients!) It feels so great.

I organised a Babies and Business event recently in Melbourne. It was a very personal and emotional event and I had so many mothers tell me how uplifting and life changing it was for them afterwards. It was incredible to see that kind of impact from my work and it really reiterated why I am doing this.

What would you say to aspiring entrepreneurs?

One word – persistence.

Do what it takes to make it a success.

There is always the dark before dawn but when you break through the other side it’s really amazing.


You can find out more about Jade and Event Head here

Key take aways from Jade’s experience

The best business idea is the point where what you love to do, what you are good at and what people will pay you to do converges.

Be persistent! Jade found her ‘thing’, put everything into making a success and the benefits are showing.

Having a supportive environment will make all the difference to your business success.

Now I’d like to hear from you…

What aspect of work or life do you enjoy so much that time flies by?

How can you create a supportive environment to allow your business to grow?

Let me know in the comments below…

Read more inspiring stories here and if you need a little help yourself with your business idea take a look here

Business Idea Starter Kit


  1. Lynda on September 6, 2013 at 5:04 pm

    That article truly represents the beautiful Jade. I have been to a couple of the Warwick Foundation Gala Balls and I’ve also put myself in touch with Jade to do a bit of social media training. Perched on her couch with a lap top, big screen tv and holding her beautiful little girl whilst we work hard, is just fabulous. Jade is a smart, savvy woman and her beautiful spirit shines through in whatever she does. Highly recommend Event Head.

    • Cat on September 6, 2013 at 6:19 pm

      I’m glad you feel that way Lynda and thank you so much for commenting! I can’t wait until I’m due a party so I can get Jade to organise it for me :-)

    • Jade on October 2, 2013 at 10:43 pm

      Aww Lynda, thank you so much for your kind comments you lovely lady. I always love working with you!! x

  2. Ashley on September 6, 2013 at 11:22 am

    Wow what a story. As a new mother that started a business right after the little one was born, I know how hard it is to juggle being a mommy {breast feeding mommy at that} and running a business. Your story is inspiring to me and I’m sure to any other woman who reads it.

    Thanks for sharing Jade and thanks for posting it Cat!

    • Cat on September 6, 2013 at 11:52 am

      Thanks so much for getting involved and commenting Ashley. I was actually just looking at your website and wondering I could feature you! I really think your idea and concept rocks!

    • Jade on October 2, 2013 at 10:35 pm

      Oh Ashley, thank you so much for your lovely comments! I hope that your business is going well and that you are having fun with your little one. I am going to pop over and read your Idea Spotlight feature right now! :)

  3. Cat on September 4, 2013 at 12:12 pm

    Jade, it was so lovely to have you. I found your story so inspiring :-) I loved hearing about The Warwick Foundation and who doesn’t like parties?! xx

  4. Jade on September 4, 2013 at 10:58 am

    Thank you so much for featuring me Cat, I am super thrilled to be a part of your Idea Spotlight series! x

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