The Idea Spotlight – Angela Lau


Meet Angela!

Angela Lau Course Creation

Angela is a good friend of mine that I met through the business community in Australia. She and I often talk shop over cake or green juice (on a good day) and have a laugh over our business ups and downs. She rocks!

Angela is an Instructional Designer and Trainer. She works with passionate entrepreneurs who love sharing their expertise with clients. She helps them design and write content for their online courses so they can leverage their business and attract even more wonderful clients.


Angela, tell us what you were doing before starting your business?

I was working in the corporate and education sector, where I wrote and taught English programs to multinational companies in Shanghai and Beijing, China. I also taught and wrote communication strategy programs for overseas professionals, supporting them to find work, go to job interviews and interact in the workplace here in Sydney, so they didn’t feel disadvantaged having English as a second language.


What made you think of starting your own business?

It was when I had done everything I could do at work. After completing a Master degree, there was nowhere I wanted to move up to in the company that allowed me to work and connect directly with clients.

I knew that if I moved up in the company I would lose this connection and I didn’t want to become a paper shuffler or a manager.

Most importantly, I just wanted the freedom of working for myself.


How did you get the idea for Course Connection?

I think it grew organically.

I found I could become creative and address the needs of the clients more by working for myself. That’s why the first business I started was developing and teaching English programs. That’s my cross-cultural communication business.

I did an online business course a couple of years ago, and I found a lot of the people needed support in writing programs and it was just something that just comes so naturally for me.

I can listen to what people say about their business and then turn that into a course. So Course Connection became my second business.

I decided to focus on the course creation element because showing people how to write programs is more fun for me and I was getting a lot more satisfaction from that. I knew this was what I wanted to do because it didn’t feel like work.


What have been your challenges as a business owner?

My biggest challenge was trying to do everything myself. I’ve learned the hard way that was not the case and I can trust someone else to do the work. Delegating is great, especially when someone can do an even better job than me!

I love how I don’t have to sit for hours trying to figure something out when I can delegate it to a virtual assistant and then wake up in the morning to find the task done.


What have been your highlights as a business owner?

Highlights would be from a personal front, knowing that I can build things from scratch and get out there and be in control of my own income.

Also I love seeing clients get that aha moment. It’s actually quite exciting, when they tell me they’ve had this idea for months sometimes years but have been too scared to put it out there because of the fear of other people judging them. Once I’ve listened to them talk and then show how them how their ideas can be transformed into a possible course, they are so amazed. I get a lot of joy to see the finished product put out to the world, that’s really exciting!


What would you say to aspiring entrepreneurs?

As hard as it is I would ignore the monkey mind or whatever a person wants to call it. Just look at your strengths and weaknesses. Be totally brutally honest at what you can do and what you can’t do in a business.

Then hire out whatever you don’t like or are weak at. It will save so much time! Your business is just going to grow so much faster because you can concentrate on what you do best.



You can find out more Angela here


Key take aways from Angela’s experience

Angela talks about the importance of delegation – I can’t stress this enough. There is so much work in creating a business and what you can’t do yourself, rather than continually struggling, you should hire out if you can.

Angela also talked about how she decided to concentrate more on the course creation because it didn’t feel like work to her. If you have a skill that you love to do so much that it doesn’t feel like work to you and other people are willing to pay for it – you have your profitable business idea right there!


Now I’d like to hear from you…

Are you really wanting to start a business but not sure what you should do?

Are you considering outsourcing some tasks to take your business to the next level?

Let me know in the comments below


You can read more business idea inspiration here and if you need a little help yourself with your business idea take a look at The Idea Generator


Business Idea Starter Kit


  1. Cat LeBlanc on June 4, 2014 at 11:56 am

    I know what you mean Ashley. A graphic designer is a difficult one. Possibly because you are so damn good at that stuff yourself!

    In general I find the best way to find someone to help is to first document the processes that they should be doing for you to make it as simple and straight forward as possible for them to do a good job for you. Then before looking really decide what that person has to have for them to be a good fit. Then you are set to go looking.

    I understand though with design it’s hard to find someone who is good enough that you want to work with them but also has free space in their calendar for you!

    Thanks for commenting :-)

  2. Ashley on June 4, 2014 at 11:29 am

    Thanks for sharing this interview Cat! I am working on a course that will release this fall and this is perfect timing. I will definitely look into Angela’s site to see if she can help me with my course even though I’ve already written it.

    As for the question I’ve been really trying to delegate task but every time I start my search I find it so hard to find someone I think is qualified enough to do that task. For instance- finding a graphic designer. No ones work stands out to me. And when I find that one, they’re not taking on clients. It’s frustrating.


  3. Clare J Fitzgerald on June 3, 2014 at 9:23 pm

    Great interview Cat. Thanks for introducing me to Angela.

    I’ve got an online course scheduled for later this year and it sounds like Angela could be a great help as I know that working out how to put all my ideas together to create a course is not one of my strengths!

    Enjoyed this post


    • Cat LeBlanc on June 4, 2014 at 11:01 am

      Actually that is Angela’s super power – pulling out all the ideas and creating a structure for a course out of it.

      Great to see you have your new website out there Clare!

      Thanks for commenting.

      Cat x

  4. Razwana on June 3, 2014 at 4:53 pm

    Being able to outsource things you don’t want to do is THE BEST thing about working for yourself! I did this recently to have my website redesigned – I hate coding, so why spend time on it when someone who loves it can do it all AND enjoy it?!

    Awesome insights, Angela. Thank you for interviewing her, Cat.

    • Cat LeBlanc on June 3, 2014 at 5:07 pm

      So true Razwana! Thanks for commenting!

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