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Angela is a good friend of mine that I met through the business community in Australia. She and I often talk shop over cake or green juice (on a good day) and have a laugh over our business ups and downs. She rocks!
Angela is an Instructional Designer and Trainer. She works with passionate entrepreneurs who love sharing their expertise with clients. She helps them design and write content for their online courses so they can leverage their business and attract even more wonderful clients.
Angela, tell us what you were doing before starting your business?
I was working in the corporate and education sector, where I wrote and taught English programs to multinational companies in Shanghai and Beijing, China. I also taught and wrote communication strategy programs for overseas professionals, supporting them to find work, go to job interviews and interact in the workplace here in Sydney, so they didn’t feel disadvantaged having English as a second language.
What made you think of starting your own business?
It was when I had done everything I could do at work. After completing a Master degree, there was nowhere I wanted to move up to in the company that allowed me to work and connect directly with clients.
I knew that if I moved up in the company I would lose this connection and I didn’t want to become a paper shuffler or a manager.
Most importantly, I just wanted the freedom of working for myself.
How did you get the idea for Course Connection?
I think it grew organically.
I found I could become creative and address the needs of the clients more by working for myself. That’s why the first business I started was developing and teaching English programs. That’s my cross-cultural communication business.
I did an online business course a couple of years ago, and I found a lot of the people needed support in writing programs and it was just something that just comes so naturally for me.
I can listen to what people say about their business and then turn that into a course. So Course Connection became my second business.
I decided to focus on the course creation element because showing people how to write programs is more fun for me and I was getting a lot more satisfaction from that. I knew this was what I wanted to do because it didn’t feel like work.
What have been your challenges as a business owner?
My biggest challenge was trying to do everything myself. I’ve learned the hard way that was not the case and I can trust someone else to do the work. Delegating is great, especially when someone can do an even better job than me!
I love how I don’t have to sit for hours trying to figure something out when I can delegate it to a virtual assistant and then wake up in the morning to find the task done.
What have been your highlights as a business owner?
Highlights would be from a personal front, knowing that I can build things from scratch and get out there and be in control of my own income.
Also I love seeing clients get that aha moment. It’s actually quite exciting, when they tell me they’ve had this idea for months sometimes years but have been too scared to put it out there because of the fear of other people judging them. Once I’ve listened to them talk and then show how them how their ideas can be transformed into a possible course, they are so amazed. I get a lot of joy to see the finished product put out to the world, that’s really exciting!
What would you say to aspiring entrepreneurs?
As hard as it is I would ignore the monkey mind or whatever a person wants to call it. Just look at your strengths and weaknesses. Be totally brutally honest at what you can do and what you can’t do in a business.
Then hire out whatever you don’t like or are weak at. It will save so much time! Your business is just going to grow so much faster because you can concentrate on what you do best.
You can find out more Angela here
Key take aways from Angela’s experience
Angela talks about the importance of delegation – I can’t stress this enough. There is so much work in creating a business and what you can’t do yourself, rather than continually struggling, you should hire out if you can.
Angela also talked about how she decided to concentrate more on the course creation because it didn’t feel like work to her. If you have a skill that you love to do so much that it doesn’t feel like work to you and other people are willing to pay for it – you have your profitable business idea right there!
Now I’d like to hear from you…
Are you really wanting to start a business but not sure what you should do?
Are you considering outsourcing some tasks to take your business to the next level?
Let me know in the comments below