Cat MotivatedThis week’s post is a little different – I am so excited because Hilary from Dean Street Society has asked me to be a part of her Happy Hour Dialogues! Hooray!

Happy Hour Dialogues is a blog series showing future entrepreneurs a glimpse inside the lives of those who are already treading the entrepreneurial path and give them an opportunity to see if they’d love and thrive in the experience of starting their own business. It’s all related to Hilary’s new book The 4-Part Entrepreneur Cocktail.

I’m sharing my story about what motivates me and showing you how you can stay motivated and get moving towards your dreams.

Please do head over to Dean Street to see what the other entrepreneurs are sharing too!

Why you will need to stay motivated

I hate to be a party pooper but starting a business is hard. I’ve done quite a few things I thought were hard before – I’ve emigrated (twice), worked in investment banking (don’t do this!), been interviewed in foreign languages and really nothing was quite as demanding as starting my own blog and business.

BUT, nothing has been as rewarding either.

It really is a marathon, not a sprint. You have to be in it for the long haul – which is why motivation is sooo important.

I believe you need two things to stay motivated – quick wins and a focus on the big picture

The Big Picture

You need to be really clear on why you are doing this and what you want to achieve. And it has to be bigger than just making money.

For me I looove business and business ideas and there’s nothing I like more than helping and encouraging people to improve their lives. I love creating systems and also personalizing those systems, so I created a custom business idea system. Someone can come to me and we’ll work out their best-fit business idea using my Ignition system. It saves them months or even years of wondering what to do and jump starts their business.

This work enables me to help other women start their own businesses and do what they love. I want to help others get out of the rat race and find their own freedom. Life is just too short to be in a grey cubicle.

And for myself, I want to not ever have to go back to the corporate life! I want to choose my own hours, to go on holiday when I want and not to be limited by institutionalized pay scales. I also want to be location-independent. When times are tough and I have worked way more than I should have, or I have a difficult client this is what i remember. I’m doing this  to create more freedom for myself and my family and also to help others. Although it is challenging at times it is absolutely worth it.

Motivation tip – Every Monday before planning what I want to get done that week, I take a look back at what I achieved last week. That way I can see that I’m moving closer to my goals. It’s really important (and fun) to celebrate the milestones and the journey.

Quick Wins

The other factor that I believe you need to stay motivated in business is quick wins. By quick wins I mean creating ways to get results as quickly as possible to keep you on track. There’s nothing worse than spending thousands on building a business, getting everything absolutely perfect only to find that actually your customers want something else!

Because of this I encourage my clients to start before they’re ready and not wait for everything to be perfect, as hard as that is. I put out my Idea Generator system before I had all of the materials completely ready and I got my first paying customer within three days. Had I waited until everything was perfect it would have taken longer and I would have missed that sale.

Getting that first sale gave me momentum and kept me motivated. All of a sudden I had to get everything done!

Motivation tip – Don’t wait for things to be perfect. Get started and learn as you go. You’ll be more profitable that way.

Now I’d like to hear from you…

I hope these tips and my story help give you some insight to what it is like running a business. Let me know your thoughts.

Have you had issues keeping your motivation up?

What do you do to stay motivated?

Let me know in the comments below…

Business Idea Starter Kit


  1. Sarah Adler of Simply Real Health on December 14, 2013 at 8:05 am

    Great post Cat! Love your site and your message. Excited for the 4PEC book :)

    • Cat on December 14, 2013 at 9:03 am

      Glad you enjoyed it Sarah! :-) I know, the 4PEC book is going to be amazing!

  2. Ashley on December 5, 2013 at 11:42 am

    Guilty as charged! I was having a very hard time staying motivated- I woke up dreading my day and looking forward to the hour when my business phone shuts off so no one can call- when the phone rang, I would pray it was the wrong number or someone looking for a service that I didn’t offer. I went through a slump for about a month straight when it finally hit me- I wasn’t motivated because I wasn’t happy in what I was Doing. I was in te business I wanted to be in but the how I was doing business and the for who I was doing it for was all wrong!

    And thanks to you and Victoria Prozan I was able to restart and reenergize myself and now I’m more motivated than ever- because I am doing what I want, how I want, and for who I want to- a profitable business idea targeted at a client that clicks with me is more than a dream…

    Great post again Cat!


    • Cat on December 5, 2013 at 4:22 pm

      Thanks so much Ashley! I am so glad I was able to help and that things are working for you now. I am really am! xx

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