Everything doesn’t have to be perfect for you to start a business. Or more specifically YOU don’t have to be perfect to start a business. Being in business usually means being, or it at least feels like you are being, more public than having a job.

And the scrutiny that people imagine comes with that stops people from even starting in the first place. So I’m here to tell you – you don’t have to be perfect to do this, in fact often it helps significantly if you’re not.

There is a lot of ‘lifestyle modelling’ in the online business industry and in particular in the coaching industry. If you follow the wrong people you can start to think that you too need to slim down, start dressing up more and have a photo shoot done in a stunning European city in order to have a successful business.

NO! You don’t have to do that!

You can if you want to, but you certainly don’t have to.

I can’t tell you how many clients say to me ‘I love how down to earth you are’ or ‘how results-focused you are’ or ‘how real you are’.

Of course sometimes I look at all of the glitz associated with being an online coach or personality and wish I could slap on the instant glamour, but it’s not who I am. And none of us will get more freedom by living someone else’s life.

Ultimately people love to aspire to be a certain way but being perfect also makes you your level of success feel unattainable to other people.

Your audience would feel like they can’t do or be that themselves and who wants to work with someone who makes them feel inferior?

A lot of people want to work with someone they can relate to who they know can help them. Not a perfect vision of success.

And that means for you that no matter what you see out there:

Perfection is not a requirement

You don’t have to slim down, become more fabulous, start buying designer gear, get fake eyelashes or become a different person to do this.

Please don’t.

It’s so much better to be you.

That doesn’t mean you have to air your dirty laundry it just means yes, show up in the best way you can, but don’t think you have to be someone else.

The right clients for your business will want you.

Each person or brand attracts their clients in their own way

There is no formula that you have to fit into. There are marketing strategies that work, but starting your business the right way is about uncovering more about who you are and what approach will work best for your style and personality.

If I think about my own brand I am more approachable and practical than your average Business Coach or Business Strategist. Sometimes I do wonder if I should take more aspirational pictures or start sharing what I’m up to every time I go and do something vaguely glamorous but the truth is a rarely want to do that kind of thing.

I actually hate wearing uncomfortable shoes most of the time and I have different priorities.

As an example I am still driving the old car I bought when I moved to the country because it fits my needs. It’s really fun having a car you can sling around a bit on the dirt roads and not worry about. Every now and then I get excited thinking about driving a Mercedes or an Audi (right now I am eyeing up the 2016 Mazda MX5 Fastback) but then ultimately I always chose travel or adventure above the new car. So really I don’t actually seem to want the new car and that’s totally okay.

Instead of sharing all the expensive stuff I bought myself I can instead share some of my adventures with you, because like I say, we don’t have to fit in a box to have a successful online business.

I’ll be sharing more about my recent road trip (yes, my old Toyota Rav4 did 5000km and came back sounding better than when we left) next week or you can check out some pics/videos on my Facebook profile here.

So what’s the message?

Be yourself. Don’t think you have to fit a formula.

There are so many ways to start and brand a business.

And certainly don’t let ‘comparisonitis’ or ideas about who you should be hold you back from your dreams.

I’d love to hear your thoughts in the comments below. x

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  1. Elizabeth on December 1, 2016 at 9:14 am

    This is a beautiful article and exactly what I have been keeping clear in my mind of late – just focusing on where I am going and switching off from social media more! Comparisonitis can be cured by going within – I’ve found meditation so helpful. Thanks for the confirmation! x

    • Cat LeBlanc on December 1, 2016 at 9:27 am

      I am so glad it helped Elizabeth. The comparisonitis is real and yes, going within and knowing yourself is so helpful in getting beyond it. Thanks for the meditation tip as well I am sure that will help a lot of readers.

      Cat x

  2. Stephanie Lynn Tanner on December 1, 2016 at 9:13 am

    Um, yes. I actually just posted a “pep talk needed!” post in one of my launch FB groups and got the best advice- quick and dirty. Just get it out, keep it real, and do you, boo. It’s exactly what I needed to hear.

    This is CRAZY in the women’s health/wellness coaching space! So many clean, polished feeds. I just wanna keep rockin’ my cowboy boots and dig in the dirt and keep. it. REAL.

    Thanks for this. :)

    • Cat LeBlanc on December 1, 2016 at 9:29 am

      YES! ROCK THOSE COWBOY BOOTS GIRLFRIEND!! So glad I could help :-) Cat x

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