Cat LeBlancMany of my clients and potential clients are thinking about getting into online business, but they have one major concern.

They are introverts and worry about putting themselves out there and what running an online business will involve.

A recent revelation in my personal life (see confession below) and a great deal of thought on the matter has led me to the conclusion that…

Online business is actually perfect for introverts!

That may seem counter intuitive from the outside. After all being in online business means an online presence, a website, being out there in front of people.

It could seem easier to have a job or start a bricks and mortar business.

However, I believe that online business is the best way for introverts to leverage their skills and talents and here’s why.

1. You don’t have to leave home for most aspects of your business

Most of your business will involve you being at home. No need for small talk and you can work quietly at getting the job done. If you are the type who likes to be comfortable you can literally stay in your pj’s 90% of the time. Woo hoo!

2. Creating an awesome online presence means you don’t have to network

Does the word ‘networking’ strike fear into your heart? It does mine. When you set up an online presence that works for you (need help?) by the time potential clients do get in contact they already feel like they know you.

They’ve been reading your blogs. They’ve had a look at your optin freebie and they have a sense of what you are about. They’ve been thinking about buying from you for a while. It’s past the small talk stage in their minds.

They already like you and are ready to get down to the specifics of what it would be like working with you.

A great online presence means you can choose to network or speak at events or run seminars – if you want to. But you can also just stay at home at let the Internet work for you.

3. Even though having a picture of yourself on your website feels scary in the grand scheme of things it’s not a big deal

Yes, you will likely need a picture of yourself on your website. The harsh but freeing reality is it’s unlikely any one cares about what you are doing as much as you do.

It feels big and scary to the person in the photo but to everyone else it’s another website. And if you are worried what friends and family might say have a look here.

Remember that in the beginning very few people will be looking at your website. It builds slowly. You’ll have time to get used to it. By the time you attract any kind of negative attention you will already be out there making a positive difference in the world.

Now on to that confession…

If you haven’t guessed it already, I recently found out I’m an introvert. Before that I just thought I was a bit weird. Not that I mind being weird that much :-) I don’t socialise for extended periods because I literally get exhausted. I am not keen on parties and prefer to be at home or just spending time with close friends. There is nothing I want to avoid more than elevator speeches and traditional networking and my worst nightmare is public speaking. Ah, there I said it!

Since starting an online business I am meeting more and more introverts and I think there is a reason for this. Don’t let being an introvert hold you back. Remember, the setup of online business can very much work to your advantage.

Now I’d love to hear from you

Are you an introvert in online business? What has been your experience?

Are you thinking about getting into business but worried about putting yourself out there?

Let me know about your experiences in the comments below

Business Idea Starter Kit


  1. Cory on August 8, 2015 at 12:26 am

    Well, you are my spirit animal :D I want to have an online business so badly, yet my introvertness keeps me from taking those first steps. I am not a networker, nor will I ever be one!
    Now if I can just figure out what I want to do!

    • Cat LeBlanc on August 8, 2015 at 11:07 am

      Start with the Business Idea Starter Kit that you can download on this page!

  2. Irene on April 18, 2014 at 9:39 pm

    Hi Cat! I love this post and I just shared it on Twitter. I’ll show it to my family and friends to explain why I want to build an online business instead of a traditional brick and mortar biz.

    The biggest challenge for me is how to build genuine reciprocal connections online without videos and podcasts (I don’t want people to be put off because of my Asian accent). Yet these forms of content seem to be most effective because so many people hardly have time to read blog posts. Infographics are good but they could be very expensive.

    • Cat LeBlanc on April 19, 2014 at 10:49 am

      Hi Irene,

      Thank you so much for commenting. I am really glad you are able to get use out of the post. This kind of comment makes me super happy!

      Of course it depends on your audience and your business but I wouldn’t necessarily agree that people will be put off by your accent. Often things like accents humanise people and the audience actually really likes it. If they are reading your content and liking it they will want to know the real you. When I lived in Brazil a couple of people actually thought I had a speech impediment because some Portuguese words were so hard for me to pronounce! I don’t think anyone liked me any less because of it though.

      It is true that video is an incredibly powerful medium. It’s not what everyone prefers though, personally I prefer to read than watch videos on a blog. Also long content performs best so people do have time to read blogs if the content is useful to them. You can do without video – there is no video currently on my site, but you will create quicker deeper connections if you use it. My advice would be start without. People will still connect with you through your writing, it just takes longer. Once you are comfortable with people reading your blogs see if you can incorporate video. I will be adding video to my site soon but doing it at a pace that feels comfortable for me and fits with my content.

      Thanks again Irene!

  3. Nathalie Lesage on April 4, 2014 at 12:16 pm

    I also totally agree, Cat!

    I’m an introvert, and I also get physically exhausted when socializing, even for short periods of time.

    I’m very happy quietly working at my bench, creating one of a kind Art Jewelry pieces and selling them online.

    I’ve had a great online presence for a number of years, and the great thing about this is that you can give your best, and then take some quiet time as needed. You can control this far better with an online biz :)

    I love it!

    • Cat LeBlanc on April 4, 2014 at 12:51 pm

      Yay go you! I love to see this kind of thing in action. You are totally right the control is an important aspect of it. Thanks so much for commenting! Cat x

  4. Alyssa Martin on April 4, 2014 at 8:48 am

    Great post, Cat! I totally agree.

    And I find that online business works really well for me as an introvert because I feel like I can explore and experiment without standing right in front of people and feeling overwhelmed by their expectations. It also lets me build relationships at any speed that suits me. It’s freeing really.

    • Cat LeBlanc on April 4, 2014 at 12:50 pm

      I absolutely agree with you. It takes that pressure off of being right in front of people from the start. So glad you enjoyed the post and are working in a way that works for you! Cat x

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.