Cat LeBlancLet’s be honest with one another for a moment: How many ebooks, PDFs, and online courses do you have that you purchased, but never finished?

(We won’t judge.)

If you’re like most of us, you’ve got at least a few (maybe a lot) languishing on your hard drive or a list of lonely websites you haven’t logged into since day one.

Especially when you’re first starting out, it can seem like every course you come across is a MUST-HAVE! There’s so much to learn and so many people willing to help you learn it.

People get stuck in shiny object syndrome and think that the next program will get them going, but really will it? If you’ve bought a few it really is likely time to just start already!

The difference between programs and coaching

Online programs can be useful, but if you are struggling to start a business you likely don’t need more programs, you need personalised strategy and support – and someone to hold you accountable.

>Even though programs can give you step by step guidance, it always has to be targeted to a broader group so it’s hard to know exactly what is relevant to you. And in a program, there can be little accountability. Group accountability (like posting your progress to a Facebook group) is not very effective for some.

Don’t get me wrong: many paid online programs are great! I’ve taken quite a few myself. But they can only take you so far. There comes a point where you need guidance specific to your situation that can only come from a coach or mentor.

For example, let’s say you’ve signed up for my own free training program, “Strike Business Gold – Find the right business idea and kick start your business”.  For some people, this may be all they need to validate their business idea and get started, but for others, it may open up more questions than answers. And that’s OK! I provide the free training so that people can get a no-commitment taste of my working style, but I know that I can get much more useful and impressive results working one-on-one.

Free trainings are great; they’re like a sample spoon of ice cream to make sure you like the flavour. But they’re no substitute for getting the full scoop.

It’s my personal belief that personalized strategy and guidance make the difference between a so-so business setup and a business that’s ready to kill it from the get-go. You just don’t want to be wasting your time and money on not getting set up right. Time is money in business.

Plus we humans are cognitive misers: we only have so much energy to put into working on our businesses. More courses just add to the overwhelm.

Put your money where the results are

If you want to invest in yourself, my opinion is that your best investment is to get specific advice on what you should be doing right now.

Would you rather spend your dollars on two or three courses that may or may not give you exactly what you need?

Or would you rather know for certain that those dollars are buying you advice that’s personally tailored to your unique situation?

Go ahead and sign up for the free courses to make sure that you like the flavour before you buy a whole scoop – but don’t expect to get the same kind of results.

I’d love to hear your experiences:

Have you ever gotten “shiny object syndrome” and invested in courses that you never finished?

Do you prefer courses or one-on-one training?

I’d love to hear your stories and opinions in the comments below. And if you would like a “taste” of what it’s like to work with me, please sign up for my free training and let me know what you think!


  1. Kris Emery on April 21, 2015 at 9:59 pm

    Oh this is so true. I even had a “no more courses till I’ve done the ones I’ve got” policy. Then the next shiny object came along. You can’t replace one to one.

  2. Camesha on July 31, 2014 at 9:27 am

    I have totally invested in courses I haven’t finished or started for that matter. I always think I’ll go back to them.

    • Cat LeBlanc on July 31, 2014 at 7:13 pm

      Your comment made me realise I need to go back and do some of mine. And I implement almost everything! Sigh. It’s just so true. Thanks for commenting Camesha!

      Cat x

  3. Vanja Stace on July 30, 2014 at 3:27 pm

    I hear ya sister! I have courses coming out of my ears. In my marketing business I have seen a lot of course burnout, and often a LOT of overwhelm because people get lost in the course and they can’t hold themselves accountable.

    My clients appreciate weekly sessions, where I help them be accountable, get a good flow and to have me there as a sounding board when issues arise.

    Just today I was looking at everyone releasing their own courses and for a moment I had course-envy, then I read your post and realised I love the connection and the collaboration and that at the end of the day I have helped someone out of overwhelm.

    Thank you for writing this post, I loved it :)

    • Cat LeBlanc on July 31, 2014 at 7:14 pm

      I know what you mean. Courses can be great but it can be so hard to keep up and there is nothing like one on one accountability to make sure clients are moving forward. Thanks for commenting Vanja!

      Cat x

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