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What If Sales Was About Love?

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Episode 13 – What if sales was about love?

Wooah. Okay I realize that sounds like a potentially radical or even woo woo concept.

So let’s start at the beginning.

When you make your very first sale in business you will in general experience a rush of elation and terror all in one go. Or the elation comes first, then the terror.

Your thought process sounds something like this:

Oh My God, I am so excited I am made sale. I made a sale!! Someone bought something from me. I am a business owner, a bone fide entrepreneur. I rock! I knew I could do this this is it baby! I’m on my way. I’m going to buy a new Macbook to celebrate right now! WOOOT!

But why you are experiencing this you’ll simultaneously likely have a sinking feeling in your stomach. Then you realize wait, what if I have tricked this random stranger, what if they end up regretting it, what if I can’t deliver, why did I even think I could do this in the first place?

This is a nightmare – how did I get myself here. How do I get out of this (there’s no option). Fuck, now I’m going to get found out, this person will hate me, I will have broken all their dreams of solving their problems, wasted their time, I’ll have to refund them and not only that all of my dreams of a better life will be destroyed because this is never going to work!!

You’re a total hot mess. And once you’ve been through this it’s hilarious to look back on.

At the time, not so much.

I’ve been there and it feels very uncomfortable.

So that’s where you start.

Now I want to tell you how I feel about sales and taking on clients now five years later

I’ve actually been keeping this a secret because I thought I was the only weirdo that felt this way, but I talked to my hypnotherapist about this and she feels the same.

So people, it’s a thing.

First of all I love meeting interesting people from all around the world who have big dreams. I love hearing their stories and helping them move forward regardless of whether we work together or not.

When I tell them about how I can help them I feel really solid in what I have to offer. Does absolutely everybody get the best possible results – no. I do I give it my best every time – yes.

I feel in integrity with what I am offering and where that can take people.

When I explain what I can do I genuinely feel like I am offering a gift (hear me out) that they can choose to accept. Or not. If they choose to they gift me money in return.

I know that what they receive from me will help them way beyond the time that we work together and is a shit ton better than the other things they could have use that money for (provided of course they have money for life’s basic essentials).

I feel genuinely excited that we are about to embark on an adventure together and I get to give them some business love. And they give me love in return – money love, that I can use to buy stuff.

Did I just say ‘business love’. Yes I did. Because that’s how I think of it. I get to help and support and do the work I do (which I love) for a new cool person. Who chances are I think is really awesome.

 

It feels like love to me

When someone says yes, I feel excited to be able to help them. When they pay me I feel grateful for the gift in return.

This of course is partly because I have a relationship with the people I work with. This is usually the case though if you are in a service-based business. If I was selling widgets I doubt it would feel the same.

The more I thought about this the more I realized this is on a scale and the scale goes something like:

The Emotional Experience of Sales Model

The first step of signing up clients, or sales is terror/elation, then you move to fear and joy (if they say yes). Both emotions are toned down a bit. Then you’re at apprehension and excitement.

Then after a while you may reach a stage of being relatively neutral because let’s face it you’ve been doing this for a while. It’s pretty good and you haven’t been terrified for a while now. At least not by a single customer.

Then, oh my God, is it possible that you’re enjoying the thing you were sure you’d hate? I think so.

Then for me I came to a place of love with it. I love meeting people in this way. I love helping. I love hearing what’s up for them. I love working together.

Does this mean no one ever crossed my boundaries, no. Does it mean that I don’t have days when I look at my calendar and think holy shit, that’s a lot, no. Does it mean I don’t very occasionally have a client where it doesn’t work out and we agree to part ways. It’s unusual but it has happened. But it’s all good. It’s part of it.

So potentially, where you are sitting right now this could seem like a far off concept, or, maybe you are feeling like this too, either way if you do any kind of transformational work or work that helps people move forward in their lives rather than thinking of sales as a necessary evil or at best an exchange of value, I’d like to invite you to think of it as an exchange of love.

Now I’d love to hear from you

Where do you think you’re at? Terror, neutral or maybe close to love?

Does this description hit home for you?

Share your comments below, I’d love to hear what you think!

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