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The Top 5 Mistakes In The Start Up Phase Of Business And What To Do Instead

Startup phase of businessWhen you’re in the startup phase of business it can feel like it’s overwhelming. There’s so much you need to do.

It’s incredibly easy to get distracted and not stay on the path that leads to actually getting your business started. Not what you want!

Although there are thousands of businesses that you could start, once you decide on your idea and commit to building the business there are some classic traps that a lot of people fall into.

Here’s what they are and what to do instead.

1. Overwhelm

Overwhelm comes from having SO MUCH TO DO that you don’t know how to start. In some cases this can lead to you not starting at all. This is the first pitfall you need to get past.

The antidote to overwhelm is knowing the first step, and then the next step.

You don’t need to know the whole plan, you just need to know the next few steps. Once you have those in place and you start working on them the next steps will become clearer.

What’s the first thing you need to do to move one step closer to your goal?

2. Comparisionitis

When you are starting out you have nothing. So what’s the first thing you do? Look at people who are further ahead than you in the game ‘in the name of research’. This can quickly lead to what’s known in the industry as ‘comparisionitis’. Comparing yourself to others and feeling second best.

Remember – this is a game you can’t win because you are comparing yourself (the one who hasn’t really started yet) to the professionally manicured, primped version of someone else.

The antidote to comparisonitis is to remind yourself that everyone starts in business with no website and more or less nothing. Here’s an amazing article showing Marie Forleo’s journey and what her website used to look like.

The trick is to just get started and improve from there.

3. Beatyourselfupitis

This is what happens if you don’t catch overwhelm and comparisonitis before they start really kicking in.

What do you do here instead? Remind yourself of how much you want this. Do you really want to wait any longer to do this?

Take comfort in the fact that if there’s a market for what they are doing then there is likely space for you so go get a part of the action!

If that doesn’t work – get a coach. A coach will help you take the right steps to start your business and once you start taking action you should move out of your slump. Here’s how I help business owners take action.

4. Shiny Object Syndrome

If you are creating an online business then by definition you will be learning about online marketing. The thing about online marketing is that lots of people are out there doing it. Getting inside your head, making you think you need their products and services.

Before you buy any shiny objects think about the return you’ll be getting for your money and whether you need it right now. If you can’t see the return or it isn’t what you need right now then leave it.

It may well become irrelevant and the last thing you want is to add to your to do list with more courses. This will only lead to more overwhelm.

Make sure you are solidly working towards making your business happen and only take the shiny objects that are what you need right now to take your business forward.

5. Perfectionism

Once you get started creating a website, deciding on your services, creating an email list etc it can be easy to hide in the details. You keep busy making all the parts happen, you keep busy working and you become comfortable in that space. Then you become terrified to put what you have made out into the world because you heart and soul (and ego) is riding on it.

You get stuck in a wheel of perfectionism and are too scared to jump out of it.

The only antidote here is to take a leap of faith and start! Make your website live even if it isn’t 100% yet. Aim for 85%. Put your services up even if you are still beta testing. If someone buys you don’t have to work with them tomorrow already, you can build time in to be ready. Find small ways to put yourself out there. The more you do this, the more comfortable you’ll become. Don’t let your perfectionism stand in the way of people buying from you!

Now I’d love to hear from you

Have I missed out a major pitfall here?

Have you experienced any of these and how did you get over them?

Let me know in the comments below…

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One Response to The Top 5 Mistakes In The Start Up Phase Of Business And What To Do Instead

  1. Wow I must say, it feels like you speaking right too me! As I’m reading through your charmingly written posts I feel much more confident in starting my own business. Thank you

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