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Have you ever read about someone who had a crazy, new and innovative business idea that took off like wildfire and made stacks of money?
Like the guys who invented those five finger running shoes?
Or the bottle opener iPhone case?
That one was pretty cool.
Facebook is an amazing example.
They even made a movie about it.
Stories like these are exciting, sexy and newsworthy. Which is why we find ourselves reading them.
While these wonderfully creative business ideas are amazing, it fuels the perception that you need to think of something completely new and original to have a successful business.
We sit around wondering when our ‘bottle opener iPhone case/new Facebook’ idea will hit us in the face and then bam.
It’ll be our big shot at success.
In reality most businesses aren’t like that.
You don’t need an original business idea to build and grow a successful business.
In fact, it’s quite the opposite.
The truth is most successful businesses are just normal businesses
Some of the greatest entrepreneurs in the world have made their money by working hard to take their piece of an existing pie rather than baking a brand new one.
Think of all the places you spend money as you go about your day.
In his book, How To Make Millions with your Ideas, Dan S. Kennedy lists “ordinary” businesses as the number one way to make money in business.
If you do have a crazy wonderful idea then hooray.
On the flip side though, doing anything completely new does come with more risk.
If no one has ever made what you want to make, or done what you want to do before – how do you know people are actually willing to pay for it?
Until you test it you don’t.
You have the best chance of success if you use a tried and tested business model
By taking a tried and tested business model you already have a stamp of approval.
You know that people pay money for this thing.
This makes going into business so much more accessible.
Knowing that people have paid for a similar product or service before is extremely reassuring.
It means if your offering is right, there is every chance people will buy from you too.
That’s not to say you should do things exactly the same as the competition
The way to make a tried and tested business model successful is to find a way to do it better than the competition.
Or do it do with your own unique style.
Don’t be afraid of competition.
Competition is proof that the business model works.
We often buy from several businesses in the same market
Do you only buy clothes from one shop?
Books from one author?
Online programs from one person?
Generally speaking we do buy from several businesses operating in the same market.
So, don’t let the concept of needing a totally unique idea get in your way of your potential business success.
Think about where your skills lie, what you enjoy and how this can be packaged into something marketable.
You don’t need a never-been-done-before idea to escape the rat race and do your own thing.
You need something you are good at, preferably something you love and a group of people who are willing and able to pay for it.
And if you’d like a a nifty little free eBook to help you think about business ideas for you then great!
Because I just finished The Business Idea Starter Kit and it’s yours to download here for FREE.
Now I’d like to hear from you
Have you been held back from starting a business because of the unique idea myth?
What have you been thinking you could do for a business?
Let me know in the comments below.