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You may have noticed I’ve been featured on some pretty big names websites – Huffington Post, Business Insider, etc. and I wanted to share how I did that.
Was it my natural good looks and charm? Hell NO! Not even close ha ha.
Here’s how I did it…
You have to pick yourself
Business Insider, Huffington Post and the like don’t have a department of people out there looking for talent to feature or at least if they do I’m not aware of them. That’s how media used to work — but not any more. There are so many people out there blogging, and so much noise, there’s no way they could cut through it all to find you anyway, even if they were looking!
The first task is to choose yourself. I learned this from the lovely Laura Roeder. She has had some incredible opportunities – she has even been invited to the White House. People say to her, “Wow how did you do that?” and her answer is always that she found out how to apply and PITCHED HERSELF.
She had to have the confidence to throw her hat in the ring for these opportunities. I see so many people plugging along in their business who think that the magical promotion fairy is going to pop out and shower them with opportunities to promote themselves. But that is RARELY how it works.
So, the first step is to choose yourself: have confidence in yourself and your message that you are good enough to write for that blog you want to write for (because you are) – and then go after it!
Then you have to pitch yourself
After choosing yourself, of course, you need to pitch yourself.
Some blogs have instructions online for how to submit to write for them, often called submission guidelines.
Some even have an interface where you can send them a post. Here is an example on the website Pick The Brain. I would say half of the media publications I have been published in have had that. If that is the case write the best quality post you can, on a topic that you know how their audience is interested in, being sure to follow ALL their guidelines, and submit it. Then it’s just a waiting game.
If your dream website doesn’t have that, what you need to do is work out who the best person is to write to – is there an editor that covers your subject? – and then figure out if you can find their email address on LinkedIn or even see how to contact them on Twitter. You would be amazed how many people’s email addresses are publicly available. There are also some nifty tools that can help you out too. Have a look at this article for more info.
Writing your pitch
Then you write them a pitch. There are loads of examples out there, but I recommend short and sweet: a 3 paragraph email.
Paragraph 1 should be a genuine compliment that shows you are interested in what they do and a suitable fit. In paragraph 2, explain your expertise and what you would like to write about – include a catchy headline here if you have one. And third, a closing paragraph thanking them for their time and asking if your ideas are suitable.
Seem a little too good to be true? It’s really not. It’s how I’ve landed all my guest posting spots and promotional gigs.
Here’s a template you can use
Hello <contact’s name>,
I’ve been really enjoying your articles on <specific topic of interest>. I saw you <interesting comment/observation on recent article>. I really appreciate <great thing that this person does>.
I’m a <insert title> and I help <who you help><achieve what result>. I’ve written for <anyone else you have written for OR any other credibility markers you have> My website is <link>.
I’d love to run three article ideas past you for <name of publication>:
- <Article Idea 1 with one sentence description>
- <Article Idea 2 with one sentence description>
- <Article Idea 3 with one sentence description>
Do you think any of these articles could be suitable? I would be more than happy to send you an outline or a full article for any of these ideas or be interviewed, whichever works best for you.
Many thanks and have a fabulous day!
Don’t be discouraged if your pitch isn’t accepted on the first try. Like anything else in business, pitching and guest posting is a skill that you get better at with time and practice.
Go get ’em!
I’d love to hear from you
Where would you LOVE to be featured? A favorite blog? A glossy magazine? OPRAH?! Put your dreams out into the universe in the comments below.