There is an idea circulating out there that if you write a blog you can make big money with it.
This leads people to think they are going to start a business and it’s going to be a blog.
What I want to do today is explain how a blog can be monetized and what the numbers really look like.
So if you are thinking of starting a blog or if you are in business and everyone is telling you you need to be blogging you can make a decision on whether or not it’s the right path for you.
Let’s dig in…
Everything doesn’t have to be perfect for you to start a business. Or more specifically YOU don’t have to be perfect to start a business. Being in business usually means being, or it at least feels like you are being, more public than having a job.
And the scrutiny that people imagine comes with that stops people from even starting in the first place. So I’m here to tell you – you don’t have to be perfect to do this, in fact often it helps significantly if you’re not.
When you are in business or even thinking about starting you are constantly bombarded with what you ‘should’ be doing.
There’s always a latest fad whether it’s Facebook Live, Facebook Lead Ads or Instagram Stories. Then on top of that there’s all the classics that you probably feel you need to be doing too – building your email list, blogging, posting on your Facebook page etc etc.
It’s very easy to become overwhelmed even thinking about all that stuff let along actually doing it! So let me let you in on a big secret:
YOU DON’T NEED TO BE DOING ALL, LOTS OR EVEN 20% OF IT.
In many of the spaces we move in before we work for ourselves there are a lot of rules around what we can do and when.
‘All promotions are based on seniority.’
‘You can’t do this job until you have that qualification.’
‘You can’t study this unless you did that first.’
And in some cases these rules make sense. I know when I go into hospital I definitely want to be sure that the surgeon did indeed learn exactly how to do the surgery needed!
Other times though these rules actually don’t make sense at all. If you are an amazing teacher does it make sense that you can’t go for certain jobs because others have been there longer than you?
Probably not. But the system doesn’t allow for this.
The reason these rules are usually created is not because someone was trying to make it hard, it’s to ensure that the person who gets the job can actually do the job in question. It’s just that this doesn’t always work.
The bigger problem here is that we lose the ability to decide for ourselves what we can and can’t do because we get used to handing over the decisions that affect our lives to someone else.
In business you only really have two options.
That sounds pretty stark right? ‘
A lot of the time it feels like we are overwhelmed by options – which niche should we go for, who is our ideal client, should we sell online or offline, are webinars better than Facebook Ads etc etc.
These are micro-options, or micro decisions. Ultimately yes, which strategy you go for does matter. But what really makes the difference is at a deeper level.