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Category Archives: Getting started in business

How To Hit Your Income Goals 3-10x Faster Using Profit Power

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Episode 26 – How To Hit Your Income Goals 3-10x Faster Using Profit Power

Right now Cat is about to share some kind of new fancy marketing technique right? WRONG! Ha ha ha.

But so you’ll actually believe me first I’m going to talk about what profit power looks like in your business and what it looks like if you don’t have it.

Then we’ll talk about what it is… And how to get it.

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How To Set Your Pricing (+Pricing Calculator)

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Episode 23 – How To Set Your Pricing

This is a super juicy topic and one that gets people really riled up and is something that can feel very personal.

The reason it feels personal is because it’s putting a value on your time and current skill level.

So it IS a personal decision, but before we get to how to set your pricing I want to explain that it’s not a representation of your intrinsic worth.

What do I mean by that?

I mean your pricing is a representation of your current skill level as an entrepreneur right now.

It has nothing to do with how good a person you are or your worth as a human being. So just because you might charge more or less than someone else that just reflects your current stage and type of business, not YOU as a multifaceted human being and your personal worth.

So when you hear the “charge what you are worth!” rhetoric remember to separate the two.

Okay, so how should you set your pricing?

Pricing is affected by four things:

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How Niched Is Too Niched?

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Episode 22 – How Niched Is Too Niched?

You’ve probably heard you need to choose a niche right?

And the smaller the niche the better right? Well, not necessarily.

It depends on the kind of business you are trying to start and how big you want to grow.

Most of my clients are starting coaching, consulting or service-based location-independent businesses. See episode 4 for why I consider these the best options to start with. The short answer though, is more money sooner and lower risk.

So they want to be niched enough to stand out but don’t want to be so niched that it is hard to find clients.

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What Will People Pay For? The 7 Buying Reasons

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Episode 19 – What will people pay for? (It’s Just 7 Things)

When you’re starting out a business or looking to add a new offering to what you already have it can seem pretty bewildering when you start to ask yourself the question – will people pay for that?

While we buy many thousands of different things, I looked for some stats on this and I found on a minimalist blog that the average American home has 300,000 things in it, there are actually relatively few underlying reasons for buying things.

Because fundamentally we are all humans with the same set of core needs.

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