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Category Archives: Choosing a niche

How To Hit Your Income Goals 3-10x Faster Using Profit Power

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Episode 26 – How To Hit Your Income Goals 3-10x Faster Using Profit Power

Right now Cat is about to share some kind of new fancy marketing technique right? WRONG! Ha ha ha.

But so you’ll actually believe me first I’m going to talk about what profit power looks like in your business and what it looks like if you don’t have it.

Then we’ll talk about what it is… And how to get it.

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What Will People Pay For? The 7 Buying Reasons

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Episode 19 – What will people pay for? (It’s Just 7 Things)

When you’re starting out a business or looking to add a new offering to what you already have it can seem pretty bewildering when you start to ask yourself the question – will people pay for that?

While we buy many thousands of different things, I looked for some stats on this and I found on a minimalist blog that the average American home has 300,000 things in it, there are actually relatively few underlying reasons for buying things.

Because fundamentally we are all humans with the same set of core needs.

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The Leverage Ladder – When Does It Make Sense To Skip Ahead To Passive Income

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Episode 18 – The Leverage Ladder – When Does It Make Sense To Skip Ahead To Passive Income

If you haven’t listened to episode 17 yet I definitely recommend listening to that first. In that episode I talked about growing your business and when it makes sense to start working on passive income.

Notice I said “start working on” because it will take work!

We talked before about what you need to make passive income and it’s not just a product to sell.

For it to be worth your time and for you to make what most people would consider a salary rather than some pocket money you need:

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Why What You Need Is Not A Business Plan

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Episode 16 – Why what you need is not a business plan

The Two Extremes

In the world of entrepreneurship there is a very real belief that when you are starting an online business – you should either take the leap and learn to fly on the way down…

OR have a solid and detailed business plan and not do anything until you have that fully mapped out.

Talk about two extremes!

I believe the truth is a little different.

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How To Decide Whether Your Want A Business or Career Change with Katy Flatau

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In this episode of Your Business Your Rules (YBYR15) I invite Katy Flatau, a career strategy coach in to talk about the big question people ask themselves when they realise they aren’t happy with their current career trajectory – do I want to start a business or do I want to change career?

In the episode we talk about what to consider when making this decision and how to really tell which, of the many available options, is right for you.

Katy website can be found here.

(YBYR12) What’s Your Online Business Archetype & Why Does It Matter?

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The first thing I’ll say is if you straight up just want the answer to that what your archetype is go to catleblanc.com/quiz and you’ll get your answer.

But if you want to know why it matters too stay here first!

The Your Business, Your Rules Podcast is all about living life your way and building a business your way, to enable you to live life even more your way.

Lots of doing things your way!

But in order to actually do things your way you actually need to pay attention to who you are. Otherwise you end up missing the point and following someone else’s dream.

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