Have you ever thought that the online world might just have become a little too… ‘online’?
Everyone wants (or thinks they want) to build these mega businesses and serve thousands.
All of course while they sip a fancy cocktail with an umbrella in it on a beach somewhere.
Passive income. That’s where it’s at.
Or is it?
I think it isn’t.
What’s the first thing that comes to mind when I say “online business”?
Is it working on your laptop by the pool? Taking your business on the road with you? Talking with clients on Skype or Zoom? Having a website for your business?
Does it sound exciting or does it sound ‘remote’? Does it sound like something that’s possible or interesting for you or does it sound like something you are not even sure you could make work for what you do?
Here’s the really great news I have for you:
The truth is that you can make your “online” business as “online” as you want it to be.
And that can be fully online, partly online or mainly offline with a website to support you.
It all depends on what you want.
Every story has a beginning, a middle, and an end. And so does every business.
It’s perfectly natural that, just like everything else, a business has a lifespan. It might be a hundred years, or it might be just a few months.
So how do you know if your business is reaching its final act (and what do you do about it if it is??)
If something about your business isn’t working, it’s probably reaching a turning point. In my experience, these turning points usually fall into one of three categories.