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Author Archives: Cat LeBlanc

How Important Is Visibility?

“I need to be more visible! I need to be on Facebook, Twitter, LinkedIn, Google+, Pinterest, YouTube, Tumblr, Instagram, what? You aren’t on Snapchat yet? Fail! Absolute fail!”


…says the voice inside our heads.

 

Sound familiar? At the beginning of my business I certainly had moments of panic about all the social media options and what to do about online visibility.

That is until I realised what is actually important.

So let’s dive in to what is important to see just how visible we need to be.

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Is It Really ‘Freedom’ That You Want?

Many people looking to get started in online business are looking for freedom.

And in some sense, what they are understanding under ‘freedom’ seems to have a meaning close to ‘lack of responsibilities’.

At least that’s what some people pitch at us in my experience!

You know, the palm-trees-on-endless-beaches kind of freedom.

But is that what freedom really is? And actually, is it what you are looking to get out of all this?

Let’s have a look at what it could really be about…

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Why You Can’t Wait To Be Inspired To Do The Work

To answer this question we’re going to go on a journey from daydreaming about Mercedes, to a 2010 edition of ‘Science’ Journal then through Mark Twain to frogs!

Are you ready?

It all started when I was sitting around one morning thinking:

“uh… I really need to prepare some content for my webinar, But I don’t feel like it. Hmmm… I wonder what I can do to feel like it? Maybe I should go to mall and walk around a bit and look at stuff to get some inspiration. Or maybe I should go to the Mercedes Garage to have a look at AMGs to get excited about getting myself a new car? How can I get myself to feel like it”

But then I realised…

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The Online Business Growth Ladder – Your Journey

If you’ve discovered the online world recently and seen some pretty amazing success stories you may well be wondering how the hell these people did this. Am I right?

And if you’ve started already you probably wish you knew what the path ahead looks like and what kind of results you can expect when.

Knowing what to expect and really importantly where you are at in the journey can give you a sense of security and understanding of the landscape around you.

After all it’s not like entrepreneurship comes with a performance review every year and then the corresponding salary increase!

It can all feel like a bit of a mystery.

So let’s unpack this.

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How Online Does An Online Business Have To Be?

What’s the first thing that comes to mind when I say “online business”?

Is it working on your laptop by the pool? Taking your business on the road with you? Talking with clients on Skype or Zoom? Having a website for your business?

Does it sound exciting or does it sound ‘remote’? Does it sound like something that’s possible or interesting for you or does it sound like something you are not even sure you could make work for what you do?

Here’s the really great news I have for you:

The truth is that you can make your “online” business as “online” as you want it to be.

And that can be fully online, partly online or mainly offline with a website to support you.

It all depends on what you want.

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