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Author Archives: Cat LeBlanc

What Do Your Clients Need To Feel To Buy From You?

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Episode 28 – What do your clients need to feel to buy

First before we start, I have a request – if you listen to my podcast and get value from it I would really really really really appreciate if you could take 2 minutes and leave a review in iTunes or which ever podcast provider you use.

How do you do that? Most like in your podcast app on your phone go to Library, then click on Your Business, Your Rules, scroll right down to the bottom of the page and you’ll see an option to leave a review or if you are in the blog click the iTunes or Stitcher links below.

Thank you so so much. This makes a huge difference to getting my work in front of people who really need it.

Okay, on to episode 28 – What do your clients need to feel to buy?

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How To Get Out Of Preparation Into Action

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Episode 27 – How To Get Out Of Preparation Into Action

So first let’s address the elephant in the room:

The elephant in the room is that preparing is usually a great idea!

Have you ever done badly at something because you hadn’t prepared enough? I know have.

You were likely also chastised for not preparing for things as a kid.

Preparing is the grown-up way of not screwing things up – right?!

Yes, and no.

Preparing is useful for specific events for a limited period of preparation time.

  • Preparing for a race is a good idea.
  • Preparing for a speech is a good idea.
  • Preparing before starting a new diet is a good idea.

Here you are preparing for something that you’ve likely set a date on and in reality there is only a limited amount of preparation you can do.

Here’s why preparing to be a business owner is different

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How To Hit Your Income Goals 3-10x Faster Using Profit Power

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Episode 26 – How To Hit Your Income Goals 3-10x Faster Using Profit Power

Right now Cat is about to share some kind of new fancy marketing technique right? WRONG! Ha ha ha.

But so you’ll actually believe me first I’m going to talk about what profit power looks like in your business and what it looks like if you don’t have it.

Then we’ll talk about what it is… And how to get it.

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Location Independence with Maria Doyle – What Does Location Independence Really Look Like?

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Episode 24 – What Does Location Independence Really Look Like?

Maria and Cat talk about the truth and reality behind location independence, whether that means living where you want, living in two places at once or being on the road.

Maria is an Online Materials Developer has worked on overseas postings for 15 years and now runs two businesses between Perth, Australia and Bali. At the time of recording Maria is about to go on a 10 week overseas trip and taking her business with her.

Find out more about Maria at Create Real Change. You can also follow Maria on Instagram (and see all the travel pics) @mariacreaterealchange

 

 

How To Set Your Pricing (+Pricing Calculator)

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Episode 23 – How To Set Your Pricing

This is a super juicy topic and one that gets people really riled up and is something that can feel very personal.

The reason it feels personal is because it’s putting a value on your time and current skill level.

So it IS a personal decision, but before we get to how to set your pricing I want to explain that it’s not a representation of your intrinsic worth.

What do I mean by that?

I mean your pricing is a representation of your current skill level as an entrepreneur right now.

It has nothing to do with how good a person you are or your worth as a human being. So just because you might charge more or less than someone else that just reflects your current stage and type of business, not YOU as a multifaceted human being and your personal worth.

So when you hear the “charge what you are worth!” rhetoric remember to separate the two.

Okay, so how should you set your pricing?

Pricing is affected by four things:

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